Mountain Man Brewing Company: Bringing the Brand to Light

In this meeting, Talking Business met to discuss marketing strategies and how businesses save their image while expanding their product to meet new generations of consumers. Mountain Man, a tough West Virginia inspired Brewing company, debates whether to risk losing their manly image to starting a Mountain Man Lite beer. The CEO wonders that starting this beer could cause the brand to lose its rough repetition resulting in lower sales than it already has. After a thorough debate, we concluded that Mountain Man should debut the light beer, but invest a small amount at first and target West Virginians, where the beer is already popular. Once the new beer hits the ground running, then invest more to meet the consumers' demands.