HBR Case - Did We Expand Too Quickly?

During this meeting, led by mentor Victoria Reese, Talking Business discussed marketing a company and deciding where, when, and how to expand. This case reviewed a fitness company Ascendancy and Geisler's (the CEO) concerns when looking to expand his business internationally. Members talked about focusing expansion depending on your market, where your product is most popular, predicting trends, and strategic budgeting.